The eight net gen norms are freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and finally innovation. All of these combined have set up how today's generations have used technology and why. The first norm, freedom, is what
allows adults now to not settle. Most only stay with one job for maybe two and a half years. The internet and computer have allowed multiple oppurtunities to open up and leave the workforce a place where a person does not have to settle for some boring job they hate to go to the rest of their life; they can explore all their job possibilities and settle on one the really do enjoy and will enjoy in ten years.
The second net gen, customization, is all about taking the products users now have today and making it their own and fitting them. Whether it is with a phone, computer, i pod, television, or many other products; it seems that today almost anything can be suited to you. For example, my i phone is attached at my hips 24/7. I have it customized to my personal taste with all kinds of apps and gadgets so I never want to put it down. My parents make jokes all the time that I could not live with out my phone and their right; it shows a part of me and what I like to make my life easier and make me happy.
The third net gen is scrutiny. Scrutiny is all about the ability to differ from fact and fiction. The younger generations have grown up around ads, spam, pop ups, and much more lies that they can tell when they are being lied to most of the time. The older generations haven't been around all these things as long so a lot of times, for lack of better words, they are gullible. The Net Generation have learned to be skeptical when online.
The fourth net gen, integrity, the Net Generation has been exposed to all sorts of scientific and medical information that previous generations were not able to receive then. They aren't affected by diseases like tourettes given in the example in the chapter.
The fifth net gen, collaboration, is the quality that the Net Generation has exceeded in. With chat groups, emails, shared file groups, and more they have grown up knowing how to influence others by using web based resources and more. They love to communicate and contact whomever will listen, which for businesses is a huge advantage.
The sixth net gen, entertainment, is the funnest and probably easiest for today's generation to do. Today people have comibined work and play and combined them. There are so many ways to enjoy yourself on line now; with IM, games, facebook, etc. its hard not to get distracted during your work.
The seventh net gen, speed, has changed drastically. from dial up to now getting online in seconds is amazing. People today get frustrated if their internet is slower than usual and doesn't show instantly. The faster devices work, the faster things can be done and the more can be done.
Finally, the eighth net gen is innovation; what is to come. technology and devices are improved at dramatic rates. The next big thing can be considered old and outdated in a year. I know that my i phone 4 is great, I love it! I also know that I will be sick of it and want the next big thing that comes out eventually. With the world developing so quickly today the Net Generation has to be able to keep up with it all.
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